Branding in the Digital Age: You're Spending Your Money in All the Wrong Places (Harvard Business Review) Audible Audiobook – Unabridged Todd Mundt (Narrator), David C. Edelman (Author), Harvard Business School Publishing (Publisher) & 0 more. Dec 20, 2011 Review: Branding in the Digital Age - You're spending more money in all the wrong places by David C. Edelman Harvard Business Review, December 2010 page: 62.
The information created will be able to be shared by anyone with a computer. The power base that the digital age relies on for existence, is technology. The rapid developing technology is absolutely necessary for the digital age to exist. Without super powerful microchips, and high bandwidth transfer wires, the digital age would be a figment of our imagination. Digital technology is computer based, so the millions of calculations per second, and ability to transfer large amounts of data over long distances are absolutely necessary. Without computers, the data might be collected; but there would be nothing to process and transfer the information. When new technology is invented, it is sometimes distributed to a society that might not be ready for it. Few corporations consider this and are only interested in spreading their product to the consumer as soon as possible. New technology is often flawed and taken advantage of by individuals who know how to manipulate it. This is a considerably large problem when dealing with digital technology. Digital information is not a three dimension tangible object. So it is easily tampered with and destroyed without people noticing. When the damage is finally noticed, the party responsible is usually untraceable and in a completely different area of the world to begin with.The potential value of this new technology seems almost